The reasons why people invest in culture

Presentation of Osservatorio VivoLaCultura di Swg, organised in collaboration with DigiLab and Università La Sapienza. Survey of opinions and national values about citizens’ relationship with the cultural consumption. What do Italians expect from their own cultural consumption, what motivational factors encourage them, what attitudes do they have about the various elements of the cultural and entertainment panorama?

 
Future Museum
Digital innovation used to design programmes that prevent the material and immaterial oblivion of the artistic and cultural heritage. Programmes that renew the re-proposition of the work. They render the visitor the protagonist in a dialogue with art offering tools and information that widens perception. The museums are open constructions around which entire communities come together and exchange visions and points of view. Culture becomes interactive, participatory and diffuse: art is everywhere.