Broadcasters around the world are having to change the way they work as a result of the “pan-television” phenomenon in which video content from regular TV programs as well as the Internet (offline as well as online) is used non-stop and everywhere, both on the screens of our televisions and smartphones.
The different content “users” compose, decompose and recompose online social network communities. They are the users that follow, comment on, share, discuss and promote “televisual” content.
Nowadays, ratings include Auditel statistics, “likes”, tweets and social network followers that together give a clear picture of real-time ratings as well as audience engagement, audience reaction and more.
Digital Media
The multiple uses and nature of the social mediums becomes an integral part of the rhythm of daily life. Taking part in today’s social network is an inescapable means of interaction between people, a means to transmit ideas and a real professional tool, keeping pace with technological innovation. Social platforms are sites for the exchange of information and connections: amplifiers of criticism and the target of censorship. They are containers of elements that, arriving via broadcast programming, both on and off-line, can be used at all times, anywhere and on all screens, at home, individual devices and on the move. The traditional public comes together, breaks away and then reforms in communities grouped by global social networks.
Get in touch