In an increasingly dynamic and fragmentary context, in which lifestyles and ways of enjoying culture are changing rapidly, we analyze how new technologies, the internet and social media are defining new ways for museums and audiences to communicate and and interact.
Digital innovation used to design programmes that prevent the material and immaterial oblivion of the artistic and cultural heritage. Programmes that renew the re-proposition of the work. They render the visitor the protagonist in a dialogue with art offering tools and information that widens perception. The museums are open constructions around which entire communities come together and exchange visions and points of view. Culture becomes interactive, participatory and diffuse: art is everywhere.