The past years have seen an increase in the number and popularity of food related events; indeed culinary shows, traditional markets, wine tastings and theme specific dinners are all on the rise.
Yet this increase in popularity also implies a direct rise in competition as well as higher customer expectations.
During this workshop we shall discuss how to organize a culinary event, from how to choose the “ingredients” of a cooking show, to the show’s promotion, before, during and after it takes place.
We shall also be considering the role of social media in the promotion of food-related events, with specific examples of small and major players of the food and restaurant industry.
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